Too many fish in the sea: Why dating apps have ruined dating

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For young women trying to find a date in many American cities however, it is a major blight: young men who think it alluring to post a photo of their shirtless reflection on dating apps. For men, the equivalent grumble is women who only post photos of themselves posing with more attractive friends. Apps have transformed dating . Choice seems endless. Yet many Americans seem to be using dating apps to find people as similar as possible to themselves.

The market leader is Tinder, which allows you to filter potential matches by age, sex and location only; profiles consist of a few photos from Facebook and a couple of lines of text. A left swipe is rejection; right, acceptance. If two people both swipe right, they match, and only then can they talk and arrange a date. Many bright young things prefer a newer app called Hinge. This displays information about your job and education, and displays only potential mates with whom you have Facebook friends in common.

Since the start of , it has expanded from four cities to