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John is the founder of an innovative start-up in the medical sector: this year he has decided to attend an international exhibition for the first time. After analyzing different trade fairs , John has found the perfect one for his start-up. The trade show accepts his application and confirms the floor area required almost a year in advance. John begins to compare the offers made by different suppliers in order to have the best project for his booth, he plans the advertising news to be published on different trade magazines and does his best to support the activities of his commercial department. The investment project must be planned with attention to details to achieve good outcome. Anna has a ten-year know-how in managing international business events ; she works as Export Manager for an important company of the packaging sector and must plan the participation at the biggest trade fairs in the world for this field. This is not easy, despite the long experience that Anna has gained during the years. This is a complicated activity, because finding the respective availabilities is not easy, as well as defining the meeting and optimizing the trade show attendance of the company. Moreover: during an event, there are always problems that occur regularly, i.